The Masquerade
The biggest name in web3 art.
Overview
In 2025, Sam Spratt launched The Masquerade, an interactive web3 experience that garnered over $12m in sales volume.
I led the design.
Timeline
June 2024 – January 2025
Devices
Mobile & Web
Features + pages
Working as a small team, we shipped The Masquerade over four distinct phases– waitlist, launch, gameplay, and the post-game experience.
Homepage
Registration
Activity Center
Artist View
Filter + Sort
Email + Social
Marketplace
Gameplay
Item Detail
Buy + Sell + Offer
Profile
Notifications
Reflections
Building a custom drop experience for the devout web3 community is certainly an interesting learning experience.
How do you honor community while fostering buy incentive?
How much hand holding should you do while leaving room for exploration?
Happy to chat in detail about this :)