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Recurring Buy
An expedition for auto-investing.
Overview
I led the design on the Gemini app for an educational dollar-cost averaging onboarding flow to increase recurring buy adoption.
Evolution
Timeline
October 2025 – December 2025
Shipped Features
DCA Slider
Earning visualizations
Homepage cards
Purchasing
Asset select
History
Phase II
Achievements
Recurring buys grew from 16% → 25% of transaction volume
67% of users who set a recurring buy were still active after 90 days
Recurring buy transaction volume increased 22%
Happy to chat in detail about this :)